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Volkswagen - Global Re-design
Whilst the project set out as an exercise to create proposals for Volkwagen’s digital future, due to more immediate needs, it became more of a re-engineer of the Argonauten's designs than starting from scratch.
None-the-less, the task was still complex, noting current revenue and technology restraints, yet also pushing content and function elements to work harder for the brand.
These re-designed elements were then documented in a new style guide and implemented into the US site. Initial test results have been very favourable, pushing the site up 15 spots.
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